BRANDING / MARKETING
Assist with re-brand of Pink Dot, creating a modern and current feel while still emphasizing it's legendary 30 year history through colors and fonts.
Social media strategy set forth to elaborate on the lifestyle aspect of Pink Dot through original content that is graphically modified to fit the brand's pastel color theme.
Being involved from the beginning of their rebrand, discovery meetings were useful in determining new brand values and feel. Namely, the new shortened name (previously Writey Board), allowed for the inclusivity of more products besides the whiteboard. Original social media content personified the brand through vibrant imagery.
Cross Street is a real estate app that simplifies the lives of real estate brokers. Again here, brand identity meetings were useful in determining the direction of their rebrand and ultimately led to the creation of their logo and slogan - "Cross Street: Where brokers meet". Their new logo, modeled after roads intersecting, is sleek and modern and instills the illusion of motion through the gradient colors in each line.